The volume of B2B transactions is much higher than the volume of B2C transactions.

The primary reason for this is that in a typical supply chain there will be many BtoB transactions involving subcomponent or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer.

For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windscreens, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction.

BtoB is also used in the context of communication and collaboration. Many businesses are now using social 。

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